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Saturday, February 23, 2008 7:21:44 PM
Brewed and bottled in the oldest Brewery in Argentina (est. 1884), Patagonia represents the exact type of brand which Aladdin looks for. "Patagonia is a wonderful tasting Blond Ale. I love Blond Ales, so I have a bias towards them, but this is truly one of the best Blonds I have tasted. So much so that we have entered Patagonia into the 2008 World Beer Cup and I think we have a good chance of winning," states Ted O'Connor, President of Aladdin Beverage.
Patagonia prides itself on being brewed with only all natural ingredients. In fact they go one step further and adhere to an old law dictated by Bavarian Duke William IV, which stated, beer is only considered premium if it is brewed with pure malted barley, hops, yeast, and water. That is it!
"I really liked everything from the package to the taste, to the overall concept of the brand. They've done everything right with the package. The top of the mother carton tears off so to make it easier to display in the off premise. The six pack carrier is made of material which resists moisture, preventing any type of damage to the carrier when it becomes cold (such as in a cold box in a grocery store) or wet. Those little things make it very saleable to retailers," states Ted O'Connor.
Label approval has been achieved for Patagonia and Aladdin plans to receive the first shipment for New York in May 2008.
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