Nutripure Beverages Inc (NBVG)

[DEMO P2]

THIS PR JUST KILLED THIS ONE

NutriPure Beverages, Inc. Clarifies Press Release
Company retracts the implied endorsement of the Center for Science in the Public Interest

PHOENIX, Feb. 22 /PRNewswire-FirstCall/ -- NutriPure Beverages, Inc. (Pink Sheets: NUBV) announces a clarification of its Press Release dated Thursday February 7, 2008. The following quote from the Center for Science in the Public Interest (CSPI) in no way is an endorsement from CSPI for NutriPure's beverages.

The following quote is expressly retracted by the Company:

'The way that vitamin water is marketed and positioned it's made to look more healthful than other sugary beverages, but it's not -- it's still just a soft drink,' said Margo G. Wootan, Director of Nutrition Policy at the Center for Science in the Public Interest. 'It has this aura of healthfulness that is not deserved. Adding vitamins and minerals to junk food doesn't make it healthy.'

Steve Nickolas, CEO and President of NutriPure Beverages, Inc. remarks, 'The Center for Science in the Public Interest has in no way been in touch with NutriPure and CSPI most certainly has not endorsed our products. Margo G. Wootan, Director of Nutrition Policy at the Center has not reviewed and does not endorse our beverages. The quote was used to convey the uniqueness of NutriPure's Nu2O beverages as opposed to the popular products that dominate today's marketplace. To make it perfectly clear, CSPI does not endorse products and has not given NutriPure beverages permission to use any CSPI statements about products for any purposes whatsoever, including promotion. We offer our express apologies to CSPI and applaud their empirical positions on product reviews in the interest of public health'.

ABOUT NUTRIPURE BEVERAGES, INC.

NutriPure Beverages, Inc. (Pink Sheets: NUBV) produces and distributes a line of nutrient-enhanced bottled water products that contain no calories, no carbohydrates, no colors and most importantly, no flavors other than pure water. The procedure is a patented process that is more efficient and less costly than others producer use. NutriPure's concept adds organic nutrients without adding masking flavors, colors or sweeteners. The process is further enhanced using desirable 'cold-fill' techniques, which save energy and reduce harmful, 'plastic chemical leaching' into the product. These proprietary techniques have warranted NutriPure to redirect its efforts to the premium bottled water industry. The Company intends to market a full line of nutrient-enhanced water products to compete with currently available products. These include those that provide vitamin support for general health, a diet formulation for weight watchers, an immune booster, as well as an energy and fitness drink.

For more information call [phone] or visit http://www.nutripurebeverages.com (a new website reflecting the company's new name will be released shortly).

Safe Harbor: Statements regarding financial matters in this press release other than historical facts are 'forward-looking statements' within the meaning of section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such statements about the Company's future expectations, including future revenues and earnings, technology efficacy and all other forward-looking statements be subject to the safe harbors created thereby. The Company is a development stage company who continues to be dependent upon outside capital to sustain its existence. Since these statements (future operational results and sales) involve risks and uncertainties and are subject to change at any time, the Company's actual results may differ materially from expected results.

Steve Nickolas, CEO/President
NutriPure Beverages, Inc.,
[phone]
[e-mail]
SOURCE NutriPure Beverages, Inc.


Source: PR Newswire (February 22, 2008 - 9:45 AM EST)

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