MATRIX Penny Stocks

[findit]

ALMI - surprised it has not moved up more today. John Roskelley, President of First Global Media
Tel: [phone]
Email: [e-mail]

NOTES TO EDITORS

The following was written by John Roskelley and is to be used as background source information for the above release. John Roskelley is a professional writer. He is the President of First Global Media, an Investor Relations/Public Relations firm in Gilbert, Arizona. Mr. Roskelley has been retained by Atlas Mining to provide IR services. He was not paid by any party to write this story:

''I never saw a more beautiful stream,'' Kentucky newspaperman Edwin Bryant wrote about the Sacramento River in 1846. ''American enterprise will soon develop the wealth contained in these streams.''

Surely no truer words were ever written

Sometime between 1848 and 1849 one of the single largest human migrations in history began. Some fifteen years later, more than 500,000 people had descended upon the area that is now Sacramento, California, in hopes of making their fortunes. The California Gold Rush was on.

Prior to gold being discovered in the area, the stretch of land between the American River and the Sacramento River was attractive to settlers for its rich and fertile agricultural land. When Swiss explorer John Sutter arrived in 1839, he had visions of building an agriculture-based empire, and built a fort about two miles from the confluence of the Sacramento and American rivers.

In January of 1848 a construction crew, building the now famous Sutter's Mill, discovered several gold nuggets in the American River near Coloma. Within two years gold was being uncovered all over the area and news was spreading fast.

The news was out, and the budding town was growing faster than the spring grass. By April of 1849 approximately 150 people were calling Sacramento, California home. By October, the original settlers had welcomed more than 6,000 new neighbors to the area.

Property values were skyrocketing. Lots that sold for $200 in early 1849 sold for as much as $30,000 by the fall. The Eagle Theatre was opened. The three-story City Hotel was erected, at a reported cost of $100,000 (more than $20 million today), and the town's first of many gambling emporiums, "The Stinking Tent", began doing a brisk business.

By 1864, California's gold rush had ended, but vast amounts of wealth had been made during a relatively short period of time. People who were willing to do whatever was necessary to ensure they were a part of the boom made impressive fortunes. Simply put, they were in the right place at the right time. They rolled up their sleeves and went to work, and were able to parlay it all into financial success. The only reason it ended was the gold deposits, at least on the surface, were finally depleted.

Imagine this same gold rush today, with all of our transportation, machinery, technology, and modern efficiencies. A very fertile land, not unlike the confluence between the American and Sacramento rivers, exists today and an even more impressive migration is just getting underway.

Where is this fertile land? China. What new ''gold'' is being sought? Modernization. How does this all come about in a government-controlled country? Through privatization. Unlike the California Gold Rush, however, which started with one person and eventually attracted a half a million people, more than 1.4 billion people are already in place, and their demands for modern conveniences will exceed any other economic expansion in the history of mankind.

The infrastructure improvements alone will be responsible for the creation of new design and implementation strategies. Fantastic technologies, which haven't been conceived of today, will be born as a result of the modernization of the fourth largest and most heavily populated country on earth.

So, why do I start a story about China's economic emergence with a chronicle of the California Gold Rush? The obvious analogy aside, the modernization of China has already begun to impact the world's commodities markets in very favorable ways.

Bloomsbury Minerals Economics, a London-based consulting firm, calculates that Chinese imports of copper have surged by an average annual increase of 37 percent since 1999.

China also accounted for two-thirds of the increase in global demand for nickel last year. Inco, one of the world's largest nickel producers, recently told analysts that demand in China for stainless steel, which is made with nickel, has expanded so fast that the growth alone is equal to more than half of total consumption of nickel in the United States.

Additionally, China is now the world's second largest importer of iron ore, which is used the production of steel.

The demand for these commodities is on the increase, and certain commodities will be in considerably higher demand than others. The demand for high-end minerals like halloysite is what's exciting for shareholders in Atlas Mining Company (ALMI) .

The company, founded in 1924, owns the exclusive right to mine the Dragon Mine in Juab County, Utah. The importance of the Dragon Mine is its sizeable deposit of the mineral halloysite, which is very rich in alumina. More than 700,000 tons of halloysite is available to be extracted from the mine, with purity levels higher than any other halloysite deposit in the world.

So, what exactly is halloysite? Halloysite is a mineral made up primarily of aluminum and silicon. Its color is generally white, but can sometimes appear yellowish white, reddish white, brownish white, or greenish white. To this point its primary commercial use has been in the manufacture of fine china, bone china, and porcelain products.

During the past several months, Atlas Mining has sent samples of its products to two different ceramics users, two paint manufacturers and two international distributors. They have also negotiated an agreement on a major piece of equipment for the processing of the halloysite clay and an equipment- financing program with a reputable leasing company.

Atlas President and CEO, Bill Jacobson, had this to say. ''We have completed an in depth development and mining study, which confirmed the purity levels of the halloysite. The mineral is so pure, and of such a high quality that makers of fine and bone china will literally be able to introduce a new line of the finest china ever made, and are willing to pay USD$1,000 per ton or more for our processed halloysite. We will formally begin mining operations by the end of March.''

The Dragon Mine halloysite also has a unique tubular quality, not unlike a grain of rice, only considerably smaller and hollow. The halloysite microtubules act as time-release capsule, which dissolve over time. These ''tubes'' can be filled with such things as antifouling paint, antiscalants, herbicides, pest repellents, and other agents which could benefit from a controlled release.

Jacobson continued, ''The tubular attributes of the Dragon Mine halloysite is so unique that company executives have been invited to speak at the prestigious 17th Annual Industrial Minerals conference (IM17) in Barcelona, Spain later this month. We have chosen to send advisory board member, Dr. Ron Price, who will deliver a paper on the micro-tubular advantages of Atlas Mining's exceptional halloysite clay.''

Jacobson was very enthusiastic when talking about the special attributes of this halloysite. ''We have been receiving an overwhelming amount of interest from potential buyers due to the unique tubular attributes of the mineral. We had originally sought the rights to mine the halloysite because of the opportunities in the existing halloysite markets. However, our scientists quickly discovered there were several new uses for the processed mineral. It's these new potential uses which will undoubtedly dominate sales.''

In a gold rush letter more than 150 years ago, Mr. N.A. Chandler wrote, ''I am bound to stick around a while longer'' to express his opinion of gold situation in California.

To date, several Chinese companies have made inquiries into Atlas Mining, already showing a keen interest in the halloysite based on the geological reports, which the company had prepared by Richard Tschauder of Bueno d'Oro, Inc.

The exceptionally high quality of the halloysite has generated quite a bit of buzz and excitement over the likelihood of using it in a wide variety of applications and technologies, far beyond the scope of fine china. Based on demands for their precious mineral, Atlas Mining will be able to provide a steady stream of processed halloysite for the next seven to twenty years.

If Atlas Mining does nothing more than sell their entire cache of halloysite to companies in China, revenue will probably exceed shareholder expectations. In my estimation ALMI shareholders, like the California gold rushers, would do well to stick around a while longer.

SOURCE Atlas Mining Company

John Roskelley, President of First Global Media, +1-602-228-
1791, or [e-mail], for Atlas Mining
/Web Site: http://www.atlasmining.com
(ALMI)