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blinkx Partners With Encyclopaedia Britannica to Bring Users Fascinating Videos
Wednesday February 20, 8:00 am ET
Compelling Videos Covering Aardvarks to Zephyrs Available at www.blinkx.com
SAN FRANCISCO--(BUSINESS WIRE)--blinkx (LSE:BLNX - News), the world’s largest video search engine, today announced a partnership with Encyclopaedia Britannica, Inc. (www.britannica.com), a worldwide leader in reference, education and learning. Britannica’s online video content is now more easily accessible than ever before at blinkx.com. Under the terms of the agreement, blinkx will leverage its AdHoc platform to place contextually relevant advertising against the footage, and will share resulting advertising revenue with Encyclopaedia Britannica Inc.
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With its editorial operations overseen by some of the world’s most distinguished scholars, Britannica is a trusted source of information on a vast range of subjects. Viewers will now be able to easily access Britannica footage on many topics, from the atomic bomb to lemming migration along the Norwegian coast, all through blinkx.
“We’re delighted to partner with a company with the prestige and commitment to excellence of Encyclopaedia Britannica,” said Suranga Chandratillake, founder and CEO, blinkx. “The Internet is a powerful mechanism for education and democratizing access to information. It’s exciting to bring such compelling content to our users’ fingertips.”
“Britannica’s video assets deserve the widest possible exposure, and blinkx has developed an innovative way to help us accomplish that,” said Dan Smith, a senior vice president at Encyclopaedia Britannica, Inc. “We’re very happy to be working with them to spread the word.”
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.
