Paid Content More Successful on Mobile than PC - Study
1/18/2002
Europeans are more willing to pay for content on their mobile phone than on the Internet, says a new study out from Jupiter MMX.
Jupiter said just 47% of users would pay for Internet content versus wireless services.
During 2001, mobile Europeans spent $531 million on wireless content compared to $226.8 million for Internet-based services, according to the report. Jupiter expects by 2006 the gap will become $29.7 billion for mobile content versus $1.5 billion for Internet content.
Newspapers and magazines will be the most profitable type of content, according to Olivier Beauvillain, the report's author.
Text messaging is at the heart of mobile profits, confirmed Jupiter. Today's wireless Internet accounts for only a small portion of mobile revenues, but will increase as more high-speed networks come online, according to the research.
Jupiter measured the usage of 50,000 Internet users in Denmark, France, Germany, Italy, Norway, Spain, Sweden, Switzerland and the UK
