The multi-million dollar question.
I think most of us see their potential. Some of us have even made some decent money on them, but the track record of the company is dismal at best. They have a history of countless false starts, lies, and a CA lawsuit. They managed to get their SecureView product on at least one notable retailers shelves (Costco), but they didn't sell well enough and were returned to SEVU (pwlx). They appeared a couple times on HSN but the sales weren't enough to be noticable on the SEC Filings and they eventually ended up on the HSN Clearance page. Tonight they're resuming on Shop at Home. This was promised throughout December but didn't happen. The CEO has made more bonehead statements than Ralph Nader and they can't seem to focus on a business plan long enough to let a beer go flat.
Does that sound bad enough? I could go on and on. HOWEVER.... They do have a unique product which some of us believe has market appeal, particularly in the OEM market. My personal opinion about them today is that the most likely way to make money on the stock would be if someone were to acquire the company and replace the current mgmt team. Another possibility would be to leverage the pop if they ever announce something meaningful. Lots of people see the potential of the products, and they tend to attract quite a bit of attention when they're in the spotlight, but IMO, the mgmt team isn't capable of delivering on the potential.
I'm on the sidelines right now, and glad to be here. I'm not going to buy again unless they announce a verifiable, meaningful sale. No more promises or investment on "potential".
Best of luck with it. I sincerely hope you win big!
