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"Global Mobile content and services market to top $150 Billion by 2011“: source Informa Media
Americans use their cell phones for 48 minutes per day on average, yet mobile advertising accounts for only $40 million in revenue per year, according to the Yankee Group. Television advertising, on the other hand, represents $68 billion in revenue per year while Americans watch the boob tube 3 hours and 42 minutes per day on average. Newspaper advertising is even more out of whack as newspapers generate $47 billion in annual revenue compared to just 42 minutes of time spent per day.
There's obviously an imbalance going on here! Add to the fact that 70% of all mobile promotional text messages are opened and read, and the imbalance is even more egregious!
Eventually, some leveling of the playing field will occur. Advertisers simply cannot ignore the amount of time that Americans spend with their cell phones. After all, it's not that Americans aren't willing to consider mobile advertising. Quite the contrary. The Yankee Group study showed that 1/3 of all Americans age 18-35 are interested in receiving advertised content on a cell phone.
Did You Know...The number of text messages sent everyday exceeds the population of the plant.
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