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Thursday, 02/14/2008 2:00:24 PM

Thursday, February 14, 2008 2:00:24 PM

Post# of 596874
AWYI (UP 46%) News! News! - Ariel Way


Ariel Way, Inc. Completes Agreement to Acquire Syrei Holding UK, Ltd
VIENNA, Va., Feb. 14, 2008 (PRIME NEWSWIRE) -- Ariel Way, Inc. (OTCBB:AWYI) announced today that the Company on February 13, 2008 has completed and signed the definitive Agreement and Plan of Merger to acquire Syrei Holding UK, Ltd, a UK and Sweden based telecom-consulting firm comprised of senior specialists and experts in the evolving global telecommunications market (www.syrei.com). The transaction has a two-step closing process with a first expected closing within a few days, on or around February 19, 2008.

Arne Dunhem, Ariel Way president and CEO, said, "Many have been awaiting the news on the Syrei transaction. For various reasons, our signing of the agreement got delayed. We are truly excited with Syrei becoming part of Ariel Way. Syrei president Thomas Strangert's team of technical experts have over ten years successfully been providing and will continue to provide services worldwide to major corporations and telecom operators. They will also add global expertise to our strategy of building a state-of-the-art highly secure Digital Signage Network and will have primary focus on markets in Europe and Asia. We expect this acquisition to be immediately accretive to Ariel Way's earnings."

Thomas Strangert, CEO of Syrei, said, "This transaction is a fascinating step for Syrei and we believe we can add a new strategic dimension to Ariel Way. We are excited about actively supporting the Digital Signage activities in Europe and Asia in addition to continue to expand our current customer base on a worldwide basis."

Syrei, founded in 1997, is a telecom-consulting firm operating out of the UK and Sweden comprised of senior specialists and experts in the evolving global telecommunications market. Syrei's management and technical experts have successfully delivered professional services to value added service providers, telecom equipment manufactures and operators in more than 40 countries around the world. Syrei is a complete solution provider and a system integrator that is able to accept the total responsibility of large and complex projects. Syrei's consultants have been brought in to advise and aid major corporations and telecom operators like Ericsson, Nokia, 3GIS, ABB, Orange, SonyEricsson, Swedbank, Tele2, TeliaSonera, TIM etc.

About Ariel Way, Inc.

Ariel Way, Inc., a Florida corporation ("Ariel Way" or the "Company"), is a technology and services company for highly secure global communications, multimedia and digital signage solutions and technologies. The Company is focused on developing innovative and secure technologies, acquiring and growing profitable advanced technology companies and global communications service providers and creating strategic alliances with companies in complementary product lines and service industries.


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