I encourage everyone to do research on Home Depot's Eco Options program. Home Depot is really going to be pushing the "green" products in 2008. Winning Colours has already been accepted into the Eco Options program in Canada, as of Sept 2006. Just a matter of time for the US HD's.
Winning Colours Multi-Cleaner® Awarded Listing by Home Depot Canada
Sept. 11, 2006 PR
Follows Successful Test Market by Division of World's Largest Home Improvement Retailer
BARRIE, ON -- (MARKET WIRE) -- September 11, 2006 -- Winning Brands Corporation (PINKSHEETS: WNBD) announced that The Home Depot Canada is awarding Winning Colours Multi-Cleaner® a national listing and qualification under Home Depot's Eco Options program
Here are some good links.
GreenBiz Radio Interviews Home Depot Re. Eco Options http://exec-summary.net/index.php/green/greenbiz_radio_interviews_home_depot_re_eco_options/
The Eco Options brand was launched by The Home Depot Canada as a retail marketing strategy to direct consumers to best-in-class products that help improve the environment. http://www.homedepot.ca/webapp/wcs/stores/servlet/EcoContent?storeId=10051&catalogId=10051&langId=-15&display=verification
Home Depot Announces Eco-Labeling Program
ATLANTA, April 17, 2007 -- After years as environmental groups' poster child for irresponsible retailing, Home Depot today announced a new program to highlight environmentally friendly products on its shelves.
Home Depot has labeled more than 2,500 Eco Options products already, including all-natural insect repellents, compact fluorescent lightbulbs, cellulose insulation, front-load washing machines, and certified sustainable forestry products. By 2009, Home Depot expects the Eco Options label to grow to 6,000 products. http://www.greenbiz.com/news/news_third.cfm?NewsID=34904
Everyone's favorite home improvement wonderland/deathtrap, otherwise known as Home Depot, plans to carry an environmentally sustainable line of 6,000 products by 2009. It's projected that the Eco Options line will generate 12 percent of its sales, to make it the largest green labeling retail program in America. Even if sales aren't eye-popping at the beginning, the Depot will keep the green goods front and center to make sure shoppers at least become more aware of sustainable options.
Mr. Jarvis said Home Depot found that "given the option of a product that performs just as well, we are seeing the consumer would rather buy something that has less of an impact on the environment," adding, "We are just making that easier." http://www.core77.com/blog/business/home_depot_to_launch_expansive_eco_option_label_6050.asp