Superfly Advertising, Inc. (SPFL)

[atout]

8K 2/11/2008 ATB

Entry Into a Material Definitive Agreement

On February 7, 2008, Registrant entered into: (i) an Agreement and Plan of Merger (the “RHI Merger Agreement”) with Rightside Holdings, Inc. (“Rightside”) and Registrant’s wholly owned subsidiary RHI Merger Sub, Inc. (“RHI Merger Sub”), and (ii) an Agreement and Plan of Merger (the “DMG Merger Agreement”, and together with the RHI Merger Agreement, the “Merger Agreements”) with Duncan Media Group, Inc. (“Duncan”) and Registrant’s wholly owned subsidiary DMG Merger Sub, Inc. (“DMG Merger Sub”). Under the Merger Agreements, Registrant will acquire on the Closing Date, expected to occur on or about February 13, 2008 (the “Closing Date”), Rightside and Duncan pursuant to the Merger Agreements (collectively, the “Merger Transactions”).