Qualcomm Inc (QCOM)

[khemara_qc]

MSN and QUALCOMM Introduce MSN Mobile Services

Tuesday, March 23, 2004 - 04:04 PM PST
Solution Enables Popular MSN Hotmail and MSN Messenger Services on the Go

MSN, a world leader in delivering Web services to consumers, and QUALCOMM Incorporated, pioneer and world leader of Code-Division Multiple Access (CDMA) digital wireless technology, today announced MSN(R) Mobile services enabled with QUALCOMM's BREW(TM) solution. MSN Mobile services for the BREW solution will enable consumers to access MSN Hotmail(R) and MSN Messenger services in a rich and familiar way via select mobile handsets.

"The MSN goal is to enable customers to access the people and information that matter most anytime, anyplace. To do this, we're working to deliver a great consumer experience by providing rich and familiar MSN Mobile services," said Brian Arbogast, corporate vice president of MSN Communications Platforms at Microsoft Corp. "By working with QUALCOMM and its BREW solution, we've been able to develop advanced MSN Mobile services that can easily be ported to a range of handsets, enabling us to potentially introduce more and more people to rich MSN Mobile services."

"QUALCOMM is thrilled to team with an established, leading communications provider such as MSN. This collaboration further validates the BREW system as a great choice for companies to offer their branded content to operators around the world," said Gina Lombardi, senior vice president of marketing and product management for QUALCOMM Internet Services. "It has been wonderful working with the MSN team on these exciting wireless initiatives. MSN Mobile services for BREW is an exciting new application that we expect will benefit existing MSN subscribers as well as attract new users."

Today, there are more than 170 million active MSN Hotmail and 120 million MSN Messenger customers worldwide. Mobile operators that deploy MSN Mobile services for BREW could tap into this existing customer base to deliver mobile Web services such as these:

-- MSN Hotmail. MSN Hotmail for MSN Mobile enables consumers to access
their inbox online and offline and receive personalized alerts for
designated e-mail messages.
-- MSN Messenger. MSN Messenger for MSN Mobile enables consumers to remain
visible online to their contacts even without an active data
connection, receive alerts on their handset when their contacts want to
communicate via instant messaging, and carry on simultaneous or
multiparty conversations concurrently.

QUALCOMM's BREW system provides products and services that connect the mobile marketplace value chain, which includes application developers, publishers, content providers, device manufacturers, operators and consumers.

Publishers and developers worldwide are generating revenue from BREW-based applications and content, and 24 manufacturers have offered more than 120 BREW-enabled device models to consumers. BREW is successfully enabling the commercial wireless data services of many successful operators, including Verizon Wireless, ALLTEL, Cellular One, MetroPCS, Midwest Wireless and U.S. Cellular in the United States; China Unicom; KDDI in Japan; KTF in South Korea; Hutchison Wireless CAT in Thailand; Telstra in Australia; VIVO in Brazil; BellSouth Chile, BellSouth Colombia, BellSouth Ecuador, BellSouth Panama and BellSouth Peru; Movicom in Argentina; Telcel in Venezuela; Verizon in the Dominican Republic; Verizon Wireless Puerto Rico; and Pelephone in Israel.

http://www.thetsector.com/displayarticle7322.html?POSTNUKESID=561fac6a4d5f9ee7b72e4c35b580e545