Lyric Jeans (LYJN)

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Press Release Source: Lyric Jeans, Inc.


Lyric Culture Premieres New Collections at Coterie New York & Project Las Vegas
Monday February 11, 7:00 am ET


LOS ANGELES, CA--(MARKET WIRE)--Feb 11, 2008 -- Lyric Jeans, Inc. (Other OTC:LYJN.PK - News) today announced that Lyric Culture, its premium rock n' roll lifestyle brand, will introduce their Fall 2008 collections at Fashion Coterie in New York (February 10-12) and at Project Las Vegas (February 13-15).
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The new collections are inspired by the music of artists inducted into the Rock and Roll Hall of Fame including Johnny Cash ("I Walk the Line"); David Bowie ("Rebel Rebel"); Aretha Franklin ("R-E-S-P-E-C-T"); Lynyrd Skynyrd ("Sweet Home Alabama"); and Sly & the Family Stone ("Everyday People").

Lyric Culture, through its licensing agreement with Universal Music Publishing Group, will also premiere T-shirts driven by the most popular songs of legendary rock group KISS including "Rock n' Roll All Nite," "Detroit Rock City," "Calling Dr. Love," and "Love Gun."

"Our primary goal is to establish Lyric Culture as the pre-eminent rock n' roll lifestyle brand in the world," said Hanna Rochelle Schmieder, President of Lyric Jeans, Inc. "As such, we are always working hard to develop new and exciting products for our retailers and are privileged to have the rights to such legendary catalogues of music from which we draw inspiration," she continued.

"Artists who have been inducted into the Rock n' Roll Hall of Fame are a spectacular addition to the Lyric Culture line from a revenue perspective," said Ronny Halperin, CEO of Lyric Jeans, Inc. "The Fashion Coterie and Project Las Vegas are wonderful venues to introduce Lyric Culture to buyers from around the world," he continued.

The "Songs of Summer" collection and items from their "legacy catalogue" -- the Revolution (late 60s/early 70s music) and Fever (disco era) Collections will be available as well. Best sellers will be introduced in new fabrications such as cashmere and sherpa.

Lyric Culture is renowned for fusing music and fashion with their line of premium denim and sportswear that features the lyrics to numerous legendary songs made famous by The Beatles, Janis Joplin, Marvin Gaye, and many more. The music-driven premium apparel line involves lyrical content on jeans, denim wear, leather and accessories. Beyond the literal inclusion of lyrics on the pieces (some tees have lyrics on the inside "so you can wear them close to your heart" in the words of Lyric's Hanna Rochelle Schmieder), each item in the collection reflects the personality, style and flair of the artist and song through its design. Lyric Culture allows the wearer to express themselves through the words of a classic song.

Lyric Culture honors these artists and their timeless words by fusing high fashion and music in a groundbreaking way, allowing the wearer to express him or herself stylishly through the words of a classic song. Call it a modern twist on wearing your heart on your sleeve (and pant leg and belt buckle).

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.



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Source: Lyric Jeans, Inc.

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