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Re: realnewsinc post# 2249

Monday, 02/11/2008 8:22:05 AM

Monday, February 11, 2008 8:22:05 AM

Post# of 48410
With this NEWS!! it is worth to stay in for a long time!!:

Bell Buckle Announces Distribution Agreement With World's Leading Organic and Natural Foods Distributor, Tree of Life, Inc.
Distribution Deal Opens Door for Publix, Whole Foods and Other Retailers in South
Bell Buckle Holdings, Inc. (PINKSHEETS: BLLB) announced that Tree of Life's Atlanta division will be distributing their products beginning in March, an important distribution deal that the company believes will open doors to retailers in the south, such as Publix Supermarkets. Publix already distributes some Bell Buckle products in its stores.

Tree of Life-Atlanta distributes to retailers in Georgia, Tennessee, South Carolina, Alabama and Mississippi. Publix and Whole Foods are two retailers serviced by Tree of Life-Atlanta. Tree of Life-Dallas has distributed Bell Buckle's products now for over a year.

The news today comes on the heels of several extremely positive developments and announcements over the past several months, including news of record breaking sales for January, as well as record sales for 4th quarter '07. The company has attributed its growth to increased grocery distribution into major chains like Wal-Mart, Publix, Albertons, Kroger, Whole Foods and others.

About Bell Buckle Holdings

Bell Buckle Holdings Inc. was founded in 1995 as Bell Buckle Country Store, Inc., a family owned and operated business, dedicated to producing the finest all-natural gourmet food products on the market. This dedication to excellence has garnered recognition throughout the industry and many national awards for both taste and packaging. Through the years, the company has grown to include 5 brands, 239 products, sold in all 50 States and overseas through grocery stores, specialty gourmet & gift shops and big box retailers. Bell Buckle Country Store, Inc. products are sold under the brands: Captain Rodney's, Simplify, Bell Buckle Country Store, Rose & Ivy and Bainbridge Festive Foods.

About Tree of Life

Tree of Life, Inc. is the world's leading marketer and distributor of organic, natural and specialty foods, serving customers throughout the United States and Canada. Tree of Life, Inc. is a wholly owned subsidiary of Royal Wessanen NV based in The Netherlands. The parent company, Wessanen, has over two centuries of experience in the food industry.

Safe Harbor Disclosure:

This press release includes "forward-looking statements" within the meaning of the federal securities laws, commonly identified by such terms as "believes," "looking ahead," "anticipates," "estimates" and other terms with similar meaning. Although the Company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Important factors that could cause actual results to differ materially from the Company's projections and expectations are disclosed in the Company's filings with the Securities and Exchange Commission. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions.

Additional information about Bell Buckle Holdings, Inc. is available on the
company's Web site www.BellBuckleHoldings.com