SIPP Industries Inc (SIPC)

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This is a board for SIPP Industries is a cutting-edge adult beverage company. Its founders and consultants have been developing two product lines that will be the "first to market" in the spirits industry, which generates over $100 billion in worldwide economic activity.



The first product line is a ready to drink pouch (200ml) containing the following cocktails: Classic Margarita, Strawberry Margarita, Mojito, Mai-Tai, Rum Punch, Pina Colada, Daiquiri and Blue Hawaiian. SIPP's pouches can be served frozen or on the rocks.



The second product line is in the high end line of spirits, which will premier in the finest restaurants, hotels, resorts and casinos worldwide. These SIPP spirits consist of: a 25 year old single malt scotch, a fifteen year old aged rum, a ten times distilled, two year fermented gin and vodka, and a seven year old 100% agave tequila.





This is a really exciting idea. SIPP sells private label high end spirits in exclusive embossed bottles. Here is an example of bottles before the gold is applied to the recessed areas. They have bottom lighted displays for the restaurants, hotels, resorts and casinos to use.

This means that there is no direct advertising costs to SIPP. Normally, entering the high end spirits market would require massive capital to distribute and advertise the brand. In this case this is all done by the customer. If as example the Four Seasons hotels were to have their own private label brand they would of course promote it and also use it for gifts, incentives and suggest it for weddings, banquets and business gatherings.

Spirits volume reached more than 1.5 Billion liters in 2005 and the high end sector is the fastest growing.

The premium vodka segment first emerged in the early 1980s and continues to garner strength. In vodka alone in the high end we have Absolut, Grey Goose, Belvedere, Finlandia, Stolichnaya, Ciroc, Skyy, Nemiroff and 42 Below. I believe that Grey Goose is now leading the field but Smirnoff vodka recent figures were about $173,198,800 yearly sales to give an idea of market size. For someone to enter this market in the conventional way would be very difficult and expensive but SIPP with their private labeling of top end spirits combined with the beautiful bottles gives the opportunity for the customer (restaurant, hotel, resort or casino) to compete with the major labels and enjoy the prestige of having their own brand along the way.

The pictures above are sample bottles to show to prospective clients and no contract has yet been signed with the clients whose names are shown.

The idea of private labeling and not having to spend the huge amounts that would be needed to advertise and market a competing brand is a major plus for SIPP. If you were to bottle a new line of high end vodka as an example, the advertising costs to compete with Grey Goose, Belvedere or Finlandia would be enormous. With the method SIPP is employing the end customer is doing the marketing as it is to their advantage as well to promote their own brand.