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Samsung’s Boundaries in the Asia Pacific
Aug 24, 2001


Samsung will jump to the dominant position in the Asia-Pacific Broadband Market





Taipei, Taiwan, 24 Aug. 2001 – Samsung Electronics unfolds its aggressive plan to expand and establish itself as the premier provider of Broadband Network Equipment in the Asia Pacific Region. As a leading telecommunications equipment supplier in the world’s largest and leading Broadband market, Korea, Samsung would like to contribute to the growth of Broadband Network in Asia by exporting its advanced technology, along with implementation and operational expertise in the Broadband arena, to the rest of Asia.

Samsung strongly foresees that the Asia Pacific Region can be the next prosperous market for broadband services. Recent press releases about huge DSL investment from Japan, Taiwan, Malaysia and China prove the bright future of Asia’s broadband market. So, Samsung is very confident for broadband network deployment in the Asian market.

Samsung hopes to use leverage on their strong customer base in Korea to aggressively expand their market share in the rest of Asia. Earlier this year, Samsung again won the tender for Korea Telecom for 609,000 ADSL (DSLAM & CPE), which valued at US$80 million as the single largest ADSL contract in Korea. As a result, Samsung expects to supply approximately 2,000,000 ADSL CPE & DSLAM shipments by the end of 2001.

By leveraging its leading position in the Korean market, Samsung’s plan is to penetrate the high-traffic centres in Asia Pacific, starting from Seoul, Tokyo, Taipei, Shanghai, Hong Kong, Kuala Lumpur and Singapore. From these high traffic centres, Samsung will expand throughout the rest of the region to India as well as Australia.

As its first strategic step in the Asia Pacific Region, Shanghai Telecom, China, has selected Samsung as their DSL system vendor in February 2001, with a deal supplying 100,000 lines of ADSL systems in this year alone. In the year 2002, Samsung is expected to supply another 400,000 lines to China. Samsung is also currently providing ADSL systems in Jiangsu, Zhejiang and Anhui provinces, and is expanding to major cities including Beijing, Tianjin, Henan and Guangdong.

Samsung’s market-proven products’ suites including its brand new Multi-DSLAM, AceLink™ are being introduced at Booth #1134 during the Taipei Telecom 2001, Taiwan.

AceMapTM is Samsung’s solution to the goal of a single network for voice, data, and broadband traffic. The AceMap™ operates as a DSLAM, 3G DLC, or VoP Gateway on a single multi-service access platform. This integrated solution gives service providers a competitive advantage by simplifying installation and OAM activities.

As a part of the Samsung’s AceMapTM family, the AceLinkTM Multi-DSLAM delivers high-speed data and voice simultaneously over existing copper wires. Samsung’s AceLink TM, as the optimum vehicle for high-speed data and voice service, will be gaining the most prominence from global Telco’s with its technical excellence. The AceLinkTM Multi-Service DSLAM provides xDSL services such as ADSL (G.dmt/G.lite), SHDSL, VDSL, VoDSL, CVoDSL, and embedded VoDSL/CVoDSL Gateway function with Remote Management and One-Click Provisioning features

Samsung’s B-AceNet™ broadband access network solution allows network operators to provide an Integrated Access Platform (IAP) through cost-effective, xDSL services on the single platform. B-AceNet™ offers flexibility and fast implementation time for the market for new network operators and Internet service providers who wish to provide a range of high speed, integrated services for their customers. The B-AceNetTM supports xDSL access service including full rate ADSL, G.Lite and SHDSL as well as VDSL. Additionally legacy POTS, ISDN basic and primary rate access and any V5.x or GR303 interfaces are offered as well.

Is Samsung going to redraw its boundaries?
Definitely, its answer is Yes, but it is just beginning. With Samsung’s commitment to R&D and its outgrowths as stated above, Samsung has grown tremendously in the past year. Samsung is very confident that the company will continue to increase its premier position in the Asia Pacific DSL market and will become a world top player in the broadband access arena. So, what are Samsung’s boundaries?

About Samsung Electronics Co.

Samsung Electronics Co., Ltd., with a sales revenue of US$ 27.2 billion in the year 2000, is a world leader in the electronics industry. Samsung has operations in 50 countries with more than 54,000 employees worldwide. The company consists of three main business units: Semiconductors, Digital Media and Information & Telecommunications.

Samsung's network systems in its Information & Telecommunications Business Unit can provide the total solution to operators with various products; CDMA mobile network systems, various wired and wireless access network applications (DSL, Integrated Access Platform), ATM and even fiber optic cable and devices. For more information, please visit our web site, http://www.samsungnetwork.com.