Winning Brands Corporation (WNBD)

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Home Depot Announces Eco-Labeling Program

By: GreenBiz.com

ATLANTA, April 17, 2007 -- After years as environmental groups' poster child for irresponsible retailing, Home Depot today announced a new program to highlight environmentally friendly products on its shelves.

Home Depot has labeled more than 2,500 Eco Options products already, including all-natural insect repellents, compact fluorescent lightbulbs, cellulose insulation, front-load washing machines, and certified sustainable forestry products. By 2009, Home Depot expects the Eco Options label to grow to 6,000 products.
http://www.greenbiz.com/news/news_third.cfm?NewsID=34904
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Everyone's favorite home improvement wonderland/deathtrap, otherwise known as Home Depot, plans to carry an environmentally sustainable line of 6,000 products by 2009. It's projected that the Eco Options line will generate 12 percent of its sales, to make it the largest green labeling retail program in America. Even if sales aren't eye-popping at the beginning, the Depot will keep the green goods front and center to make sure shoppers at least become more aware of sustainable options.

Mr. Jarvis said Home Depot found that "given the option of a product that performs just as well, we are seeing the consumer would rather buy something that has less of an impact on the environment," adding, "We are just making that easier."
http://www.core77.com/blog/business/home_depot_to_launch_expansive_eco_option_label_6050.asp