Lex Ellysium's PRs don't contain any cost info. that I can see so we imo we can't be very sure of what, if any cost there is. The next earnings may have some thing to detail what is going on with it imo. They can create domain names and pay a fee to reserve the name, rather than buying them, not sure how much of that is going on, if they are just capturing names then the cost is minimal I would guess. SG during one of his discussions the CC I believe, listed a huge number of names to be acquired over 3 years and each name was estimated to be worth so much per month in revenue. Judging from the large number he was projecting in 3 years imo it is unlikely there is much cost attached to them jmho.
You might go back and listen to the CC I think that is where I heard the numbers and the revenues.
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