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Re: mrindianajones post# 14040

Thursday, 02/07/2008 1:06:30 AM

Thursday, February 07, 2008 1:06:30 AM

Post# of 241044
Ahhh, i see where our differences lie. You're talking about the customer being "'up sold" by the SALES STAFF... This is different than what im tryin too relay.

Wining Colours has been in Home depot for awhile now and has stood the "test of time"... They "upgraded" us from shelf space to FLOOR SPACE....

In the case of HD, when i think of "up-selling", im thinkin about MERCHANDISING

Merchandising, as commonly used in marketing, means maximizing merchandise sales using product selection, product design, product packaging, product pricing, and product display that stimulates consumers to spend more. This includes disciplines in pricing and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time.

Our display rack has the RIGHT MESSAGES (green products, kind to skin, works for everything, etc) and is in a high traffic area where many consumers stand around and/or pass by.

I go to HD all the time and wind up buying more than i planned..lol... I go there sometimes just to walk around and LOOK at new stuff. I know many people that do.

22 million people per week is a lot of foot traffic for a CONSUMABLE PRODUCT that EVERYBODY CAN USE... THIS is where the magic of HD comes into play and could single handedly build us a NAME if we rollout into an additional 2000+ stores .

They upgraded us from this...



To this...







My posting contains many opinions. So please do your own research and validation.