![](https://investorshub.advfn.com/uicon/65225.png?cb=1555971359)
Thursday, February 07, 2008 1:06:30 AM
Wining Colours has been in Home depot for awhile now and has stood the "test of time"... They "upgraded" us from shelf space to FLOOR SPACE....
In the case of HD, when i think of "up-selling", im thinkin about MERCHANDISING
Merchandising, as commonly used in marketing, means maximizing merchandise sales using product selection, product design, product packaging, product pricing, and product display that stimulates consumers to spend more. This includes disciplines in pricing and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time.
Our display rack has the RIGHT MESSAGES (green products, kind to skin, works for everything, etc) and is in a high traffic area where many consumers stand around and/or pass by.
I go to HD all the time and wind up buying more than i planned..lol... I go there sometimes just to walk around and LOOK at new stuff. I know many people that do.
22 million people per week is a lot of foot traffic for a CONSUMABLE PRODUCT that EVERYBODY CAN USE... THIS is where the magic of HD comes into play and could single handedly build us a NAME if we rollout into an additional 2000+ stores .
They upgraded us from this...
![](http://www.fotothing.com/photos/us/11513.jpg)
To this...
![](http://www.fotothing.com/photos/us/8697.jpg)
![](http://www.fotothing.com/photos/us/8695.jpg)
![](http://www.fotothing.com/photos/us/8696.jpg)
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