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Re: mattysimone post# 1679

Wednesday, 02/06/2008 8:50:34 PM

Wednesday, February 06, 2008 8:50:34 PM

Post# of 3616
FYI: CNN publishes feeds from PR Newswire. Anyone in corporate PR or a PR agency can get an account (for a fee) and publish whatever they like (again, for a fee) and it will be picked up by CNN and other outlets.

To suggest that CNN (or any other news source) somehow endorses this content is inaccurate and misleading (not that I'm accusing you of doing that intentionally - a lot of people genuinely don't understand how this process works).

As a guideline, anytime you see a blurb about the company at the bottom (called a "boilerplate") and / or contact information at a company or agency, then you are looking at a Press Release, not something that is genuine reporting.

The main competitors to PR Newswire are BusinessWire and Reuters. They all work much the same way.