Qualcomm Inc (QCOM)

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BREW(TM)-Based Application Downloads Now Exceed 100 Million

Monday, March 22, 2004 - 03:16 PM PST
Massive Expansion of the BREW Global Marketplace Enables Application Downloads to Double in Six Months

QUALCOMM Incorporated today announced that wireless subscribers have securely downloaded more than 100 million BREW- based applications since BREW-enabled products and services became commercially available more than two years ago. This achievement marks ongoing momentum for the BREW system within the rapidly expanding global wireless industry as 25 operators in 18 countries have launched commercial BREW-based services. Application downloads have doubled in six months and operators, publishers, developers and device manufacturers continue to realize growing revenues for wireless applications and services.

The power of the BREW solution enables publishers and developers to develop, deploy and monetize compelling, advanced mobile content including business applications, location-based services and video as well as multiplayer and 3D games. The openness and flexibility of the BREW solution also allows operators and device manufacturers to customize their devices with advanced content including user interfaces (UI), multimedia messaging services (MMS), Web browsers, media players and Java Virtual Machines (JVMs). Using the BREW system, operators and device manufacturers have also delivered an intuitive shopping experience to consumers -- a critical element to generating downloads and maintaining a cost-effective service.

"It is an exciting time to be in the wireless data business, as we witness record growth in terms of BREW-based application downloads," said Peggy Johnson, president of QUALCOMM Internet Services. "We have more than doubled our number of downloads in less than six months time -- a phenomenal achievement that could not have been accomplished were it not for the superior caliber and joint efforts of the key companies throughout the mobile marketplace value chain, from operators and device manufacturers to new and existing publishers and developers."

"Our company has seen substantial download and revenue growth as we have expanded to serve mobile operators around the world. The BREW solution has directly contributed to this growth as the platform allows us to quickly deploy our applications to new markets," said Mitch Lasky, CEO of JAMDAT Mobile. "In fact, on a monthly basis, we are now generating more than $1 million in revenue worldwide from our BREW-based applications -- tangible results that demonstrate the value of the BREW system for operators, publishers and developers globally."

"The success of QUALCOMM's BREW solution illustrates that consumers have a rapidly growing appetite for entertainment and information on their mobile phones," said Adam Zawel, director of the Wireless/Mobile Enterprise Strategies & Commerce Group at the Yankee Group. "The BREW ecosystem reduces the friction in the premium content marketplace. Content providers see in the BREW solution a one-stop shop for testing, distributing and billing. End users discover an intuitive environment for trying and buying wireless data services."

QUALCOMM's BREW system provides products and services that connect the mobile marketplace value chain, which includes application developers, publishers, content providers, device manufacturers, operators and consumers.

Publishers and developers worldwide are generating revenue from BREW-based applications and content, and 24 manufacturers have offered more than 120 BREW-enabled device models to consumers. BREW is successfully enabling the commercial wireless data services of many very successful operators, including Verizon Wireless, ALLTEL, Cellular One, MetroPCS, Midwest Wireless and U.S. Cellular in the United States, China Unicom, KDDI in Japan, KTF in South Korea, Hutch in Thailand, Telstra in Australia, VIVO in Brazil, BellSouth Chile, BellSouth Colombia, BellSouth Ecuador, BellSouth Guatemala, BellSouth Panama, BellSouth Peru, Telefonica Moviles in Peru, Movicom in Argentina, Telcel and Movilnet in Venezuela, Verizon Dominican Republic, Verizon Wireless Puerto Rico and Pelephone in Israel.

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