Advanced Micro Devices Inc (AMD)

[HailMary]

Consumers will have to do homework.

The problem I see is I'm not sure most will. They'll probably look at the brand and assume Intel is better as they have the name. They'll base the rest on price and assume higher is better. AMD will be back to looking like a cheap knockoff.

I think AMD marketing is going to have to do some major work when this happens. Moving to a model scheme is a smart move by Intel.