I received this article too. Smart move Integral. That article is absolutely everywhere today, generating the buzz that they deserve, considering what's in store for this year and many to come. So far I've found it on 7 respectable business/financial sites. If I had all day I'd probably find it on 50.
IMO, they didn't make this public statement to appease shareholders. I don't need to be appeased, I understand what is about to happen with their technology and Jasper, et al. No, it was just a smart thing to do, ie. get their name out there again because they DESERVE the recognition and attention.
If this process hadn't been taking so long and they did something like this (went public with a sane, logical, thoughtful, intelligent, well timed press release) then the shareholders would be impressed with it, simply for what it's worth. EXPOSURE BEFORE THE REAL EXCITEMENT BEGINS.