DEVELOPMENTAL FOOTBALL LEAGUE - PRESS RELEASE
Developmental Football League Announces Media Relations Director
February 1, 2008
New appointment comes from the college football world
LOS ANGELES, CA -- The Developmental Football League (DFL) announced Ralph Wallace will lead the media relations effort for the new league as their Director beginning immediately. Wallace comes to the DFL from College Sporting News, a new service of Division I football and has been working with American Football Alumni (AFA), the parent company of the DFL, since November, 2007.
“Ralph helps us hit the ground running with his extensive experience,” said DFL President Curtis Watts. “His media and administration background is a big asset to our operations as we move along to our first season and beyond.”
Wallace founded the news service College Sporting News (CSN) in the year 2000 and entered sports and football community relations in the early 1990’s.
“I’m thrilled to join the DFL and I look forward to working with the league in promotions and media penetration,” Wallace said. “I will be developing content and using the newest technologies to assist not only the DFL as a company, but the players and coaches too.”
Under his direction, CSN became the largest new service of the NCAA Football Championship Subdivision (FCS, formally I-AA). CSN has more columnists than any other new service in the world dedicated to covering the FCS, and currently syndicates its content across the country to colleges, universities, conferences and various media outlets in the arena of newspapers, magazines, radio, and television including College Sports Television (CSTV).
In addition to the news service, Wallace developed the first FCS annual preview magazine, an international email newsletter, the first national FCS weekly talk show, and he forged relationships with companies like the Collegiate Licensing Company (the official brand of the NCAA) to offer FCS apparel and other products for the first time.
CSN also supplies the AFA and their American Football Alumni Network (AFAN) with the latest news and original content used throughout the AFAN enterprise.
In his spare time he enjoys coaching youth baseball and serving as Cubmaster for the local Cub Scouts unit.
He attended DePaul University and is a member of the College Sports Information Directors Association. Wallace lives in Skokie, Illinois with his two sons.
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The DFL is a new league, with an old idea. The DFL gives players with talent and determination the training and opportunity to prove themselves. The DFL was created to provide a chance for these individuals who may have been overlooked, believed not ready for the pros, or free agents who were injured and now need to prove their readiness and ability to make it at the next level. 210 players will be drafted for the inaugural DFL Season. Four weekends of games will culminate in the first DFL All-Star Game. The DFL All-Star Game will allow the nation and professional scouts to access the talent, and perhaps make invitations to camps and workouts.
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For further information contact:
Ralph L. Wallace
Director of Media Relations
Developmental Football League
Media@GoDFL.com
AI
