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BLLB .0021

Buy op? HOD .0033
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Bell Buckle Holdings, Inc. (Pink Sheets: BLLB - http://finance.yahoo.com/q?s=BLLB.PK ) (Wed, January 30th, 2008, 10:38am ET) Bell Buckle Holdings, Inc. announced today that it has shipped its initial orders into the retailer Wal-Mart Stores, Inc. for placement in their Dallas Regional Division stores. Wal-Mart, Inc. had selected items from two of the Company's award-winning brands, including six Captain Rodney's brand items and three from their Simplify brand. Wal-Mart will offer Captain Rodney's All-Natural Pepper Glazes in four varieties; Tequila Lime Glaze, Mango Pepper Glaze, Lime Ginger Glaze and Original Sweet & Spicy, plus two Captain Rodney's All-Natural Hot Sauces; Corazon del Fuego and Mango Fire. They will also stock three varieties of Simplify All-Natural Salad Dressings; Champagne Honey Mustard, Burgundy Poppy Seed and Champagne Celery Seed. These items are slated to begin hitting store shelves sometime in late February.