NetCurrents (fka NTCS)

[PappaJohn]

NetCurrents Announces Launch of Next Generation of AgencyFacts Real Time Internet Intelligence System

Customized Solution for Public and Investor Relations Industries

BURLINGAME, Calif.--(BUSINESS WIRE)--Aug. 7, 2000--NetCurrents, Inc. (Nasdaq:NTCS - news), The Premier Internet Intelligence Agency, announced today the launch of AgencyFacts(TM) v1.5, the next generation of the Company's Internet Intelligence service for use by public and investor relations agencies worldwide. AgencyFacts makes it possible for agencies to easily and comprehensively monitor and analyze in real time information on the Internet related to their clients and to readily report consumer/investor attitudes and perceptions. AgencyFacts v1.5 is immediately available to public and investor relations agencies for resale to their clients, and has a suggested retail price of $575.00 per user. For an online demonstration of AgencyFacts, visit www.netcurrents.com.

According to NetCurrents Chief Operating Officer Victor Holtorf, ``AgencyFacts gives public and investor relations agencies a powerful tool to significantly enhance the breadth and value of the services they provide their clients. In addition to monitoring corporate and product sentiment, AgencyFacts can be used to help agencies and their clients evaluate corporate and competitive intelligence, effectively manage the impact of the Internet on their companies and aid in identifying and appropriately responding to misinformation.''

AgencyFacts uses NetCurrents proprietary, real-time Internet search technology, F.I.R.S.T (Fast Internet Real-Time Search Technology) and an Artificial Intelligence engine to dynamically monitor and analyze a targeted Internet universe specified by the user. It gathers and analyzes the information in real time based on user-defined parameters, displaying graphically on the user's desktop an analysis of attitudes and perceptions presented in six continuously updated bar charts. AgencyFacts' features also include real-time e-mail alerts based on client-specified alert criteria and the ability to ``drill down'' through its Online Topics of Discussion chart for a list of the last ten messages retrieved, sorted by online sentiment.

``We worked with a number of public relations and investor relations agencies in developing AgencyFacts and we, along with those who worked with us, are convinced that it is the right product for the right market at the right time,'' commented NetCurrents Vice President of Sales Rebecca Callahan. ``It is the only solution available that monitors and analyzes Internet sentiment in real time with dynamic reporting of results in an effective, easy to use format.

``We have seen a great deal of interest in AgencyFacts from a large number of public and investor relations agencies throughout the country and the list is growing,'' Callahan added. ``In addition to positioning us in the agency market, AgencyFacts and the co-branded products derived from it are also the cornerstones of our expanded channel sales strategy. By establishing alliances with market leaders we are able to leverage the marketing and sales resources of our distribution partners and extend our reach into a broad range of growing markets.''

A recent survey conducted by the National Association of Investors Corporation, showed that 95% of individual investors polled rated the Internet as their most important source of information. In addition, with more than 3,800 new web sites added to the Internet each day and more than 250,000 new messages posted to message boards daily, finding the information necessary to evaluate the Internet's impact on a company is an overwhelming task. To be done effectively, it is a task that must be done by a powerful and sophisticated, real-time tool such as AgencyFacts.

About NetCurrents, Inc.

NetCurrents, The Premier Internet Intelligence Agency, monitors and analyzes communications from the Internet in real-time. The Company provides clients with critical information and counsel to protect their corporate image, measure consumers' perceptions, and counter misinformation on the Internet. Due to the sensitivity of businesses that require this type of technology and analysis, the confidentiality of NetCurrents' clients is assured.

For more information on AgencyFacts services and pricing, contact NetCurrents at 650-401-3200 and for more information about the Company and its other products and services, visit its website at www.netcurrents.com.

This news release contains forward-looking statements within the meaning of Section 37A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements involve risks and uncertainties. A number of factors could cause actual results to differ from those indicated in the forward-looking statements, including the Company's ability to continue to successfully market and provide its Agency Facts service and maintain its effectiveness and general economic conditions. The Company undertakes no obligation to publicly update or revise forward-looking statements whether as a result of new information, future events or otherwise.

Editors Note: Detailed AgencyFacts product specifications including full color screen displays are available electronically.


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Contact:

Allen & Caron Inc. for NetCurrents, Inc.
Matt Clawson (investors)
[e-mail]
Seth Feller (media)
[e-mail]
949/474-4300

http://biz.yahoo.com/bw/000807/ca_netcurr.html