Ise Blu Equity Corp (ISBL)

[sabdosh]

do your dd/research on mixed martial arts and its position in the pay-per-view arena. It trumps both Boxing and staged wrestling (like the WWE). UFC has been a prime example of this:

http://www.mmaweekly.com/absolutenm/templates/dailynews.asp?articleid=3240&zoneid=3

and here's another article discussing the rise of "America's Fastest Growing Sport"

http://www.blickees.com/articles/7/1/MMA-vs-Boxing-America039s-fastest-growing-sport-goes-head-to-head-with-the-quotSweet-Sciencequot/Page1.html


Great, great move by the management IMO.