PKCY - Park City Group, Inc. (fka PKCY)

[AV8R]

Press Release Source: Park City Group Inc.


Park City Group's Newest Product -- Fresh Market Manager -- Attracts Industry Media Attention
Thursday March 18, 6:00 pm ET
Currently Being Used by Industry Leaders Such as Tesco Lotus-Thailand, Price Chopper, Schnuck Markets and Wawa Convenience Stores


PARK CITY, Utah--(BUSINESS WIRE)--March 18, 2004-- Park City Group Inc. (OTCBB: PKCY - News) announced that its Fresh Market Manager product has been identified by the well-respected Fairchild Publications' Supermarket News as one of the noteworthy solutions to address the critical need for managing perishable products in supermarkets. Supermarket News, the leading publication serving the $729-billion U.S. food retailing business, has been an industry mainstay for 50 years.

In the published article "Predicting Perishables," Park City Group's Fresh Market Manager was identified as "one of the first FIM (Fresh Item Management) applications, developed back in the mid-1980's for Mrs. Fields Cookies...." The article continues with an analysis of the current implications of the Fresh Item Management marketplace and notes how the Park City Group customers have achieved outstanding results through the use of the Fresh Market Manager product.

"It was especially gratifying to be recognized as one of the earliest solutions available to address the problems associated with perishable products. Not only have we focused our attention on the reduction of shrink, mark downs and throwaways, but we also pioneered the technology for demand forecasting and its impact on production planning. The fact that we can also deliver the costs down to the individual item level is an important factor in controlling perishable department costs," said Randy Fields, CEO of Park City Group Inc.

Also cited in the article was Randy Wedel, senior vice president of marketing and merchandising for Schnuck Markets, a user of the Park City Group Fresh Market Manager application. Wedel commented on the availability of needed information to make timely and accurate decisions for business improvement.

"Acknowledgement of our product and its capabilities is crucial to increasing product visibility in the marketplace," notes Fields. "Being included in this article will help us to attract more potential customers for not only our Fresh Market Manager product, but our Center Store Inventory and Labor Management solutions as well."

A copy of the article in its entirety can be obtained by contacting Park City Group directly (1-800-772-4556).