NeoMedia Technologies, Inc (NEOM)

[Elementus]

One free advise that can be applied to any IT company which try to push new technology on the market, not NEOM only.

We are lifing in very interesting world now. Information is moving very fast and, having physics background, I think it is the same low as generations of living beings. I mean information about solutions, not solutions itself (I assume NEOM has what to show). Then, if information want to survive, it must be resistant from agressive competitors and must replicate itself as fast as possible.
Resistanse means either shocking info that will stay in first rows on news portals a long time OR it must come from not stantard places where nobody expect it.
Replication means you should generate as many implementations as possible, even small one but sharp and clever one. Replication is a main law for living beings. Adapt yourself to different conditions.

Examples I use:

1. I know how HARD to promote readers for GSM phones, Java based. Terrible and dirty job w/o significant progress. I found nice idea - use iPhone that has real Applle's marketing behind and a million eyes watching it.

2. We issued corporate X-mass cards in a form of QR Code with just one phrase - WAP link to Java application. It worked WELL!

3. I found nice publisher who sell my other software I developed for iPhone. In each application About screen shows: In cooperation with iMatrix and coordinates. It really increase user DB. Try this:

http://www.google.com/search?hl=en&q=VoiceDial+iPhone

I did what Apple did not. It is really shocking news that leads to user's interest in iMatrix as well. At it works.

There are other two applications with similar idea: do what Apple forgot but users like.

4. Make small step (but with real results) and submit to secordary news portals free). It create REAL informative background. Whant example? Compare hit statistics for:
http://www.google.com/search?hl=en&safe=active&q=NeoMedia+2D+codes
and
http://www.google.com/search?hl=en&safe=active&q=iMatrix+2D+codes

Take into account, NEOM costs millions of $$$, iMatrix - is my private promo project.

Now, can you imagine costs of these stepts?;) For me, (3) covered ALL my expenses tens times fold.

This is just one example of very simple very cheap strategies.

What do you think?