Bob. You said.........It'd be tough to even make a case for it currently as a "loss leader". The idea behind a loss leader is that you lure people into the store by selling something so cheap that you lose money on it, but make the money back because they make other purchases while they're there.
The people using chat that haven't posted I know you are concerned about.
But I believe you need to give it more time.
Yesterday was a perfect example. A person in chat asked about cleaning glass. I was able to direct him to the Home Improvement board.
When I did that others in chat were surprised ihub had a board like that. That was my opportunity to tell them about more interesting boards here and about how to get to them.
It takes time when you have people come here that are use to other message boards.
People are creatures of habit. Some people take a long time before they decide to take the time to discover what is here.
You will always have some people who will only use chat. It's not a perfect world. But on the other hand you give it some time for old habits to go away and new habits to include Ihub and you will see that it's only a matter of time.
I asked in chat if anyone knew or had used next ten feature. No one had. But they would now try it. Habit is everything.
I highly suggest sending out an email describing all the features at ihub and how they work.
Maybe put about ten interesting boards featured in it.
You'd be surprised how many people that use the sight don't know how all the features work.
Educate the users here more and I believe you see the use go up.
Check this out! I need your opinion! http://www.investorshub.com/boards/board.asp?board_id=793