SPOOZ Inc (SPZI)

[biganc]

I sell a high performance synthetic lubricant to the industrial market. There is no doubt when a potential customer views the demonstration that he is sold on the superiority of the product versus what he is currently using. The final question before the purchase is "what is the price". The customer may be paying $10 to $12 per gallon for what he is about to consider forking out $33 per gallon. The extremely excited customer now reduces that excitement level considerably. Instead of considering plant wide conversion, he now has to think seriously if he wants to even try it in the most troublesome applications in the plant. The sales process is slowed down considerably. If our product was $10-12 per gallon or even less, the order would be instant and the competition would be left trying to figure out how to compete against it. At $33 per gallon, the competition knows they still have the $10 -12 per gallon market in their camp.

Along comes Spooz. Spooz offers a far superior product at a much better price than what the customer is now paying. So the customer is getting much more for less money. What objection does the customer have left? I don't see any.

This is going to be fun IMO.