NeoMedia Technologies, Inc (NEOM)

[JPetroInc]

"Built on the Microsoft software platform, StoreXperience easy ShoppingSM leverages 2D Datamatrix technology – interactive bar code-like symbols that can be placed next to product information cards, on posters, on signage or on websites – to provide consumers with a rich, interactive shopping experience. By downloading a simple software application via a text message to their mobile phones, consumers can then “scan” 2D Datamatrix tags with their phones’ cameras while they shop, receiving in-depth product information supplied by participating retailers and brands through the StoreXperience easy ShoppingSM service."

Nice to see that ScanBuys proprietary EZ-code was not mentioned.