Hat Trick Beverage (HKBV)

[markrhead]

from the blog. my sentiments

01/18/08

It has been a crazy ride the last two days. People seem to be upset with the December numbers.

Unfortunately, low sales in December, January and February is the nature of this business. From Thanksgiving until Super Bowl Sunday, most distributors are busy making beer displays and are not interested in other beverages. Also, when it gets cold in the North East and the Mid West people don't run into the store and buy a cold drink when they stop to get gas. No beverage company grows month over month. We are growing quickly over last year at this time and that is our goal.

Some people are panicking. Going into spring, we will be rocking again.

Larry