Atlantic Syndication Network, Inc. Billion Dollar Broadcast
Wednesday February 18, 10:00 am ET
LAS VEGAS--(BUSINESS WIRE)--Feb. 18, 2004--Once shunned, now revered by broadcasters, TV Stations are clamoring for a piece of the multi billion dollar Infomercial pie.
These noisy half hour commercials that some say were pioneered by the potato peeling, Ron Popeil (Ronco, Inc.) have become a staple in the American living room. Today's television has become one of the biggest and most convenient retail stores in the world.
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From potato peeling gizmos to pasta machines, Ronco has just recently passed a billion dollars in TV sales alone with their rotisserie ovens. Ron Popeil, founder of Ronco, Inc. has generated billions during the past 40 plus years on TV with his egg scramblers, pocket fisherman, hair systems, drain busters, and other widgets. Ronco is just one of the media marketing groups selling hundreds of millions of dollars in products annually via TV infomercials; scores of others including The Home Shopping Channel and QVC often sell more than one million dollars an hour in products direct to consumers via television promotions.
A new breed of infomercial producer is now emerging as a result of the phenomenal success of this medium. These new broadcast super-salesmen come from a television background and are making infomercials look more like entertaining and/or informative TV shows rather than just a long sales pitch. One of the pioneers is Las Vegas based, Atlantic Syndication Network, Inc. (ASNi)(OTCBB:ASNI - News).
According to company President, Kent Wyatt, Sr., What sets us apart from the other infomercial groups is two basic elements: First, creativity. We build an interesting story around a product or service; one that compels viewers to watch and relate to the product. Next, we've incorporated new technologies emerging from the Internet experience to effect what we call convergence. In its simplest form, we program a website like a TV channel bringing computer and broadcast technologies together in a sort of convergence. The net result is that a buyer or viewer anywhere in the world can go to our website and watch the infomercial and/or other programming anytime of the night or day at their convenience.
ASNI's first major infomercial is set to be released this Spring and will promote one of ASNi's own product lines. "We call it INTERVENTION," says Wyatt. "There is no question that alcohol and drug abuse among children and teens is a parents nightmare. We've been working with some leading authorities in the field of substance abuse recovery and developed a series of videos and other aids for parents and significant others. We don't have a cure. No one does; but we can offer help. There are literally millions of families who can benefit by this INTERVENTION video and collateral products. Our production team is putting the finishing touches on this very compelling television."
ASNi plans to promote INTERVENTION and its product line for an introductory retail price of $39.95 this spring. Atlantic's media group is arranging for this infomercial to be aired on cable in over 200 major US markets. This will be augmented by radio spots that will be broadcast on more than 800 stations nationwide. In addition to direct-to-consumer TV sales, ASNi plans include marketing this product line to libraries, religious organizations, treatment centers and rental outlets.
Wyatt adds, "The key is to address this problem with teens before occasional drug use becomes a serious addiction. After kids reach adulthood, they must consent to treatment. INTERVENTION details how parents & significant others can make a difference, perhaps saving a life before it's too late."
Safe Harbor : Note: Included in this release are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and is subject to the safe harbor created by those sections. Although the Company believes such expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove correct. The Company's actual results could differ materially from those anticipated in the forward-looking statements as a result of certain internal and external factors.
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Contact:
ASNi Media
Tony DeCarlo, 702-388-8800
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Source: Atlantic Syndication Network, Inc.
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