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Thursday, 01/17/2008 9:21:11 AM

Thursday, January 17, 2008 9:21:11 AM

Sun’s mobile barcodes attract 11000 users
Journalism.co.uk, UK - 16 minutes ago
The Sun’s mobile barcode service, which allow users to scan barcodes in the paper to access extra information on their mobiles, has received 11000 ...

http://blogs.journalism.co.uk/editors/2008/01/17/suns-mobile-barcodes-attract-11000-users/

Sun’s mobile barcodes attract 11,000 users
Posted on January 17, 2008 by Laura Oliver - Filed Under Mobile, Handy Technology |
The Sun’s mobile barcode service, which allow users to scan barcodes in the paper to access extra information on their mobiles, has received 11,000 subscribers, according to a report by Mobile Today.

The ‘quick response’ (QR) technology requires users to download software onto their mobiles from The Sun’s site - though Nokia handsets have this pre-installed.

“There is an educational process that needs to be done. In the next few months we’re looking to do another pull-out [supplement in The Sun] to further inform people on how to use QR codes,” Ian Samuel, group head of mobile advertising for News International, says in the article.

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