NetCurrents (fka NTCS)

[PappaJohn]

NetCurrents Launches MobilePerceptions
New Wireless Application
Remote, Real-Time Online Monitoring Available 24/7
BURLINGAME, Calif.--(BUSINESS WIRE)--Dec. 5, 2000--NetCurrents, Inc. (Nasdaq:NTCS - news), The Premier Internet Intelligence Agency, today announced the launch of its new wireless application, MobilePerceptions. MobilePerceptions, developed in conjunction with Datalink Systems Corporation, is a Palm VII compatible application for Internet enabled wireless devices that gives investor relations, public relations and corporate professionals utilizing NetCurrents' premium services the ability to monitor information in real-time about their company's online image and reputation. MobilePerceptions is now available to new and existing NetCurrents' premium CyberPerceptions customers at no additional cost. Mobile Perceptions provides 24/7 access to online sentiment charts, messages posted and wireless notifications based on alert criteria.

MobilePerceptions wireless capability will give new and existing NetCurrents' customers the ability to check for the latest messages and shifts in opinion wherever they happen to be. MobilePerceptions provides access to online sentiment charts, messages posted on Internet discussion groups, and wireless notifications based on a company's alert criteria.

``MobilePerceptions is yet another example of NetCurrents' ability to provide IR, PR and corporate professionals with the tools necessary to quickly evaluate and initiate responses to rumors and misinformation about their company on the Internet,'' said Rebecca Callahan, Vice President of Sales. ``Remote access to NetCurrents' online services will give our customers the up-to-date information they need to do their jobs, without being tied to a desk.''

The MobilePerceptions offers several unique features:

Real-time summary of online topics - Graphical bar chart displays the top five most talked about topics of online discussion with sentiment, allowing you to quickly assess your company's overall online perception.
Top poster identity - Track online discussions by Poster ID of your company's most vocal supporters and critics.
Message drill-down capability - Read and evaluate Internet communications remotely by topic or Poster ID and know specifically what is being said about your company, products or services online.
Alert capability - Be informed of rapidly changing events as they happen with message notifications defined by your company's unique needs and requirements.
About NetCurrents, Inc.

NetCurrents, The Premier Internet Intelligence Agency, analyzes communications from more than 65,000 targeted Internet locations in real-time. The company provides clients with critical information and counsel protection of their corporate image, measure consumers' perceptions and counter misinformation on Internet. Due to the sensitivity of businesses that require this type of technology and analysis, confidentiality of NetCurrents' clients is assured.

For more information about the company and its products and services, visit the company's Website at www.netcurrents.com.

This news release contains forward-looking statements within the meaning of Section 37A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements involve risks and uncertainties. A number of factors could cause actual results to differ from those indicated in the forward-looking statements, including the Company's ability to continue to successfully market and provide MobilePerceptions services and maintain its effectiveness, and general economic conditions. The Company undertakes no obligation to publicly update or revise forward-looking statements whether as a result of new information, future events or otherwise.


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Contact:

Allen & Caron Inc.
Matt Clawson (investors) or Len Hall (media)
949/474-4300
[e-mail]
[e-mail]

http://biz.yahoo.com/bw/001205/ca_netcurr.html