Tuesday, January 15, 2008 9:31:20 AM
Dale Jarrett Racing Adventure Announces Record Holiday Sales
Tuesday January 15, 8:30 am ET
NEWTON, N.C., Jan. 15 /PRNewswire-FirstCall/ -- Dale Jarrett Racing Adventure, Inc. (OTC Bulletin Board: DJRT - News) a "Full Throttle" lifetime experience company, is pleased to report record Christmas Sales. The company is on target to meet its 2008 sales goal.
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Dale Jarrett Racing Adventure set an all time record for Christmas/Holiday sales during November and December. Last year the company only advertised during the Christmas season and in September. With the recently announced financing completed, the company will now advertise 12 months a year through strategic radio, internet and print mediums. The company expects record Revenue and Net income in 2008.
Tim Shannon, CEO of DJRT commented, "As most of the country has seen a decrease in retail sales due to the recent downtrend in the economy, our business has seen a new record in Holiday sales. This is a testament to our unique and profitable business model and our dedicated employees. We expect to give more forward guidance in the coming weeks."
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