UTLM - Auto Sales?
There has been an interesting phenomenon occurring lately concerning the more recent auto advertisements. Instead of highlighting what would classically be considered “auto” related buzz words such as “handling” or “traction” or “lateral stability” or “acceleration” , what we are seeing instead is “8 inch GPS screen”, or “Hands free blue tooth” or “rear seat DVD players”, all with the idea of “bringing the family together”.
We find that incredibly interesting. For years on end, the “car” was an isolated atmosphere, populated by a poor quality sound system, and quite inaccessible by any means. But starting with cell phone technology and then expanding into GPS capability, coupled with WiFi and WiMax technology, the “car” is no longer an isolated platform. Total communication while on the road has come of age. In fact, so large is the demand for these services, that the three major car manufacturers are creating entire commercial ad campaigns around them. The “car” or “van” has become secondary in the commercials, to the “thrill” of the technology bringing you communication and entertainment services. That’s a phase shift of almost epic proportions.
US Telematics is in the forefront of supplying this market with patent protected products that allow for such cutting edge technologies as “hands off” digital texting, and voice recognition email reading. How about full screen, full capability, internet browsing ability, the same features as one would have on a home PC, but in their vehicle? How about complete Video capability with the ability to download and store streaming video from such notable names as Dish Network and Cinema Now? US Telematics has it all, and its turning heads in all the right places.
For instance let’s take a quick look at their Vivee suite. First what’s a Vivee? Its short for Voice Interactive Voice enhanced Email. Combining a Vivee.com service with Vivee hardware and software, this gives drivers the unique ability to read and write text messages and even send Emails without ever taking your eyes off the road. It’s done via voice/speech recognition software and a highly developed human like animated Avatar that “speaks” SMS messages and Email Texts. This provides the driver with the utmost in safety, while keeping him connected while traveling. This has long been the Holy Grail for business travelers, trying to use the “dead time” of driving to do productive work. Yet to do it where driver safety is maintained.
How important is that? On December 23, 2007 the NY Times posted an article in their “Automobile” Section that discussed the safety hazards of cell phone text messaging while driving. Here is a direct quote from the article, “A survey this year by AAA and Seventeen magazine found that 46 percent of drivers 16 and 17 years old said that they text-message while driving. It’s an alarming statistic given that 37 percent of teenage drivers said they believed that text messaging was the most serious driver distraction, according to a survey this year by the Liberty Mutual Insurance Group and Students Against Destructive Decisions.”
USTelematics Vivee service keeps the driver in touch and yet in control. This is a major advantage and allows us the liberty to use the NY Times Article again, because, “The female read-back voice of Vivee is much more natural than Sync’s, and Vivee can also handle e-mail.” Not only is US Telematic’s voice product more natural sounding than that of Sync’s, it’s able to handle Email, something Sync cannot do.
If “Vivee” was USTelematics only product, it would still make UTLM.OB a company worth investigating. But, considering they have an even wider range of products, that do even more incredible things, US Telematics becomes a “must see” up and coming technology powerhouse.
