KongZhong Corporation Launches the Official Mobile Website for Chinese Basketball Association Men's Professional League
Monday January 14, 8:00 am ET
Kong.net Becomes One-stop Mobile Portal for Basketball Fans in Mainland China
BEIJING, Jan. 14 /Xinhua-PRNewswire/ -- KongZhong Corporation (Nasdaq: KONG - News) and Infront, the exclusive commercial partner to the Chinese Basketball Association ("CBA"), jointly announced today a multi-year cooperation agreement and launched the official CBA mobile website. Nick Yang, KongZhong's President, attended the CBA All Star Weekend in Chengdu, China on January 12 and 13.
Under the agreement, KongZhong will operate the official CBA mobile website, which users can visit on their mobile phones by directly inputting CBA.Kong.net. The mobile website will broadcast live CBA games, and provide video clips of game highlights and related content for fans. KongZhong expects to generate mobile advertising revenues from the mobile website, as well as to increase the popularity of Kong.net. The cooperation agreement is for a term of three years, and the parties have an option to renew.
Basketball is already one of the most popular sports in China, enjoying a mass following with more than 300 million participants, according to the China Sports Ministry. The Chinese Basketball Association, or the CBA, is in charge of basketball at national level. The CBA Men's Professional League has 16 professional teams playing the regular season, playoffs and finals from October to next April every year. Current NBA players Yao Ming and Yi Jianlian used to play in the CBA Professional League for several years before joining the NBA. The aim of the CBA Professional League is to become a world-class sports league.
Nick Yang said, "This cooperation symbolizes the increasing popularity of Kong.net among basketball fans in China. Kong.net is now the official mobile website partner with both the NBA and the CBA, and has become the one-stop mobile portal for basketball fans in China. We will strive to give fans in China access to basketball anywhere, anytime."
surf's up......crikey
