CommercePlanet Inc fka CPLT

[Investor100]

Value Direct Acquisition Sets Stage for High Growth

Commerce Planet, Inc. - (OTCBB:CPNE) today announced that the Company has acquired Value Direct and has entered into agreements with key employees as new members of the Commerce Planet management team. The acquisition, funded from available working capital, will provide further diversification in 2008.

Value Direct was formed in 2005 and operated as a direct-to-consumer services company, marketing product and pricing information in the real estate housing and the pre-owned automobile markets. Commerce Planet CEO, Tony Roth, stated, “By leveraging the Commerce Planet online marketing and media division, scalable sales and customer care tele-center, and e-commerce technologies, we expect to integrate Value Direct during the first quarter of 2008.” Mr. Roth continued, “We expect to build a $10+ million business within the first two years from the core $2.5 million current run-rate with meaningful profit contribution in the first year.”

The Company’s member acquisition system offers a one-time or recurring monthly fee for consumer-driven benefits memberships and corporate partner programs. Value Direct aggregates, markets and delivers objective product and pricing information and savings opportunities directly to its members.

“This information is often difficult to find, access and decipher by the public market and maintains a resilient market value in such categories as housing foreclosure listings or the pre-owned auto market,” stated David Tobias, CEO of Value Direct, Inc. and newly engaged Vice President of Operations for Commerce Planet. Prior to founding and operating Value Direct, Mr. Tobias served as Vice President of eCommerce for Irwin Naturals, a $100+ million direct marketing company, and also was a Co-founder, Vice President of inQ, a chat commerce solutions company serving companies such as AOL, Shutterfly, MovieTickets.com and many others.

Commerce Planet will merge its advanced technology with traditional communication channels to drive the member acquisition campaigns and systems. Jim Thoeni, Founder of Value Direct, further stated, “Our move to join Commerce Planet will enable our proven and proficient business model to thrive. We bring a uniquely positioned set of sales proposition, a comprehensive set of information management tools, and a subscription billing model that has sustainable revenue generation and superior margins.”

Jim Thoeni, newly appointed Vice President of Sales for Commerce Planet, brings over 12 years of experience including serving as VP Sales for Bargain, growing sales primarily via the inbound sales department that ultimately led to a $60 million sale to Vertue (VRTU), a publicly traded Company. Mr. Thoeni also served in sales operation roles for CRN, a leading third-party direct marketer of nationally aggregated foreclosed properties and Advanced Access, a premier online marketing company for real estate professionals.

“Our plan for 2008 involves acquiring and growing new and diversified online B2B and B2C products and services, while becoming a fully integrated e-commerce solutions provider with our Iventa Dashboard™ Systems,” stated Chief Strategy Officer and Chairman of Commerce Planet, Michael Hill. “We will continue to build from our strong marketing and sales operations with innovation solutions and smartly leveraged systems.”

About Commerce Planet, Inc.

Commerce Planet, Inc. is a technology driven online media, marketing, and fully integrated e-commerce provider that offers media products, lead generation services, list database management, e-commerce solutions, web marketing, call center support and CRM tools to its client partners as well as through its own direct selling businesses. Commerce Planet offers turn-key business solutions through Legacy Media, its marketing and media division, and membership sales companies, customer care and call center facility, and its newly acquired E-Commerce Dashboard™ System by Iventa. In combination these services address the needs of small – medium size businesses, B2B and B2C marketing programs, and custom solutions for enterprise clients worldwide. For more about Commerce Planet (OTCBB: CPNE), visit our website at http://www.commerceplanet.com.