Wednesday, January 09, 2008 4:59:03 PM
TASER to Unleash New Leopard Print Personal Protection Devices
7:30a ET January 7, 2008 (PrimeNewswire)
TASER International, Inc. (Nasdaq:TASR), a market leader in advanced electronic control devices, today will unleash the new leopard print TASER(r) C2 personal protection device at the 2008 International Consumer Electronic tradeshow in Las Vegas, NV on Monday, January 7, at 10:00 a.m. PST.
In addition, TASER International will unveil the new, innovative TASER MPH (Music Player Holster) which is a combination MP3 player and TASER C2 holster. The 1GB TASER MPH allows for both personal protection and personal music for people on the go.
"These new product are a result of listening to our customers. Personal protection can be both fashionable and functionable," said Rick Smith, CEO and founder of TASER International. "The TASER C2 leopard print design provides a personal protection option for women who want fashion with a bite."
TASER International also will debut its new television infomercial starring John Bunnell, TV personality and host of World Wildest Police Videos, and featuring Ultimate Fighting Championship(r) star Eric Swiger, women's safety expert Kathleen Baty, and Maricopa County Sheriff Joe Arpaio. In its entirety, the 30-minute infomercial will directly educate consumers about the TASER C2.
In addition to the leopard print, other new TASER C2 colors include red-hot red and fashion pink.
About TASER International, Inc.
TASER International's products protect life. TASER provides advanced Electronic Control Devices (ECDs) for use in the law enforcement, medical, military, corrections, professional security, and personal protection markets. TASER devices use proprietary technology to incapacitate dangerous, combative, or high-risk subjects who pose a risk to law enforcement officers, innocent citizens, or themselves in a manner that is generally recognized as a safer alternative to other uses of force. For more information, please call TASER International at (800) 978-2737 or visit our website at http://www.TASER.com
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