When it comes to getting product in big name stores, shipping and selling are two different ball games in my opinion. Many big retail players operate on a consignment basis, at least until the product is proven.
So, they need to shoot an infomercial - as cheesy as it may seem - re dub the sucker in the languages of each country where demand is present, and then air it. This, in conjunction with the store running ads, gets people interested in mass numbers.
From what I hear, the product does work like a charm. So, in theory, theyve secured purchase order/Supply chain financing and probabbly need some sort of capital to ramp up advertising. This is, essentially, a marketing company, is it not?
On the other hand, I suppose any announcement regarding re-orders from retailers ( i believe they have a deal w/ walgreens)is a very positive indication that we could be seeing significant sales in the future.
Lastly, I do believe that the mis que a few weeks back was not by design. I hope theyd come with something more aggresive if they were really grimey.
I'll be watching this one closely.
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