We've been selling it, its just a matter of time before sales increase at a faster rate IMO. Especially with the environmental and government pressures on dry cleaners.
Winning Brands Awarded Solvent Free Solutions Contract in Florida to Address Dry Cleaning Pollution in Billion Dollar Industry
Market Wire, August, 2006
Winning Brands Corporation (PINKSHEETS: WNBD) announces that its Solvent Free Solutions partnership with Miele USA has been awarded a new contract to outfit Naples, Florida Diamond Cleaners with a professional garment care technology that may rescue a multi-billion dollar industry facing new regulations.
The new system replaces hazardous chemicals still used by conventional Dry Cleaners, whose old Perchloroethylene solvent days may be numbered. The new proprietary form of Wet Cleaning delivers environmentally advanced cleaning agents with plain water instead of "Perc," the conventional toxic solvent. Using the new method it is now possible to have "Dry Clean Only" garments professionally "Wet Cleaned" without using Perchloroethylene. The United States Environmental Protection Agency (EPA) considers Perc to be hazardous to the health of workers, customers and the environment. Most of America's 35,000 Dry Cleaners are still using Perc and many are facing stiff legal regulations and even outright bans on further use. The National Institute of Environmental Health Service (NIEHS) http://www.niehs.nih.gov/external/faq/dryclean.htm
says that Perc accounts for 80-85% of all Dry Cleaning chemicals used.
The new technology being installed in Naples, Florida provides Dry Cleaners and their customers with a way out of the environmental headaches and business problems associated with their use of Perc.
Naples, Florida is known for its upscale lifestyle, setting a standard that others emulate. The flagship plant of new Diamond Cleaners will be located at the Bellagio Shoppes directly on US 41 North, to service affluent North Naples, with additional drop sites scheduled to open within three and five months in Central and South Naples. Diamond Cleaners is an initiative by Naples resident Gerhard Helbig to bring advanced standards to the heart of this waterfront community. "Less electricity is used and water leaves the plant ready to bio-degrade for starters," says Mr. Helbig. "Employees are safer and customers don't take toxic residue and toxic smell home in their garments," he adds. The new system to be installed is a proprietary combination of advanced non-toxic cleaning agents manufactured by Winning Brands Corporation, its Solvent Free Solutions Systems Team and breakthrough machine technology from leading European appliance manufacturer Miele. Miele's US headquarters is in Princeton, New Jersey. Diamond Cleaners is under construction now and plans to commence operations in November 2006.
The State of California has already enacted a law to phase out Perc to protect residents of that State, prompting pressure in other States for similar protection. As a result there is a growing concern by Dry Cleaning operators in the USA to identify a winning alternative as technology suppliers vie to design non-Perc systems. The proprietary form of Wet Cleaning which combines Miele hardware with Winning Brands Corporation's Solvent Free Solutions is emerging as a leading contender because of the stable economic operation of their installed sites, an ability to treat all "Dry Clean Only" labelled garments as well or better than Perc with no harmful effects and high consumer satisfaction.
Winning Brands Corporation CEO Eric Lehner, whose company designs and manufactures the advanced cleaning agents for use in Miele Wet Cleaning systems, thanks the Naples entrepreneurs for being leaders in their community. "The momentum is unmistakable," says Lehner. "The business viability of our team's approach is proven. Now it's just a question of who will emerge as leaders within the Dry Cleaning industry to do the right thing and convert," he adds. ( www.WinningBrands.ca )
Miele Corporation, a German-based company with over 107 years of experience was recently given the Readers Digest Pegasus Award for being the most trustworthy brand in Europe for domestic and kitchen appliances. Readers Digest contacted 24,832 people in 14 participating European countries in 12 languages. Across all countries and all product categories information for many brands was collected and analysed for its 2005 European Trusted Brands Survey. Each respondent was asked to name the brand he or she trusted the most in the applicable category. Miele emerged as number one in its field. Miele has now turned its attention to the issue of safer "Dry Cleaning," by means of an alternative technology called "Wet Cleaning" for which it is the manufacturer of the hardware described in this News Release.
Certain statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control.