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Columbia River Resources Inc. Details Acquisition Of RFID Innovators Traxxec Ltd.

Dec 31, 2007 (EWORLDWIRE via Comtex) -- To follow up on the news of the acquisition of Traxxec Ltd by Columbia River Resources Inc. (Pink Sheets: CRVV), the board would like to inform its shareholders of key significant points of the acquisition:
1. Traxxec's technology has worldwide patent protection

2. As part of the proposed business model and product development process, the founders of Traxxec, funded by the pharmaceutical industry, have undertaken through two pilot installations a feasibility study on product design and as a consequence of this work, supplied a fully commercial product for evaluation purposes to a client with an annual buying capacity of 20,000,000 bottles. Traxxec Ltd was incorporated specifically to exploit this IP commercially. Since its incorporation, Traxxec Ltd has also supplied commercial product for a live, current phase III study in the U.S. As part of the technology transfer to Rexam Pharma, commercial product was successfully manufactured by the company and supported by systems software provided by Traxxec Ltd. To date 21,000 units have been delivered.

3. The result of the comprehensive testing led to the decision by Rexam to enter into licensing negotiation and complete the 15-year licence agreement. The market sector for pharmaceutical product is in excess of $20 billion U.S. dollars, and bottles represent 30 percent of the available market per annum.

4. Traxxec has commercial arrangements with Assa Abloy Identification Technologies, a Switzerland-based global leader in the supply of packaged RFID component parts and with Telsonic Ultrasonics for current and further product development work.

5. With the global patent and the relationship with Rexam, its first licence contract, the company is ideally positioned to deliver this potential within this very lucrative market, with revenues from both product sales and system integrations as well as revenues form any further development products in line with its business model.

The Board of Columbia River Resources Inc. felt that with the positive field test, the licence agreement with the world's largest packaging company and with early to mid-stage discussions with the leading pharma corporations, the addition of RFID technology to the Columbia River Resources Inc portfolio underpins the company's commitment to take to commercialise leading edge technology in line with the corporate plan.

For further information on Traxxec's developments within the RFID/packaging industry, visit the articles below.


'http://www.in-pharmatechnologist.com/news/ng.asp?id=73668-rexam-traxxec-rfid-fda-pill-container'


'http://www.modplas.com/inc/mparticle.php?section=E-Weekly&thefilename=eweekly07012007_22'

'http://www.ceepackaging.com/2007/01/24/rfid-solution-for-containers'

'http://rfid.idtechex.com/knowledgebase/en/sectionintro.asp?sectionid=115'

'http://www.packaging-gateway.com/features/feature1317/'

'http://www.rexam.com/files/pdf/fce_presskit.pdf'

This news release contains forward-looking statements that are subject to certain risks and uncertainties that may cause actual results to differ materially from those projected on the basis of such forward-looking

statements. The words "estimate," "project," "intends," "expects," "believes," and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are made based on

management's beliefs, as well as assumptions made by, and information currently available to, management pursuant to the "safe-harbour" provisions of the Private Securities Litigation Reform Act of 1995. For a more complete description of these and other risk factors that may affect the future performance of Columbia River Resources Inc. see "Risk Factors" in the Company's Annual Report on Form 10-KSB and its other filings with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made and the Company undertakes no obligation to disclose any revision to these forward-looking statements to reflect events or circumstances after the date made or to reflect the occurrence of unanticipated events.

HTML: http://www.eworldwire.com/pressreleases/18010

PDF: http://www.eworldwire.com/pdf/18010.pdf

ONLINE NEWSROOM: http://www.eworldwire.com/newsroom/313072.htm

RSS NEWSROOM: http://newsroom.eworldwire.com/xml/newsrooms/313072.xml

Source: Columbia River Resources Inc.



CONTACT: Matthew Hughes
Columbia River Resources Inc
1st Floor Victory Point
Nelson Court
Stafford, ST21 0GP
PHONE. [phone]
EMAIL: [e-mail]
http://www.mobilehealthsolutions.com