Its difficult to tell whether the timing of this campaign was planned 12 months ago or if it was depedent on successful pilots and getting the supply chain in place. But either way, this is a seminal event in Wave's history and it will soon become apparent how effective their pricing strategy is and also how well equipped they are to deal with real business delivery. At least they have experience managing a 9 figure bank acccount. We are entering a new reality for them now.
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