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MWM

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MWM

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Thursday, 12/20/2007 2:29:14 PM

Thursday, December 20, 2007 2:29:14 PM

Post# of 132
AVP Announces New Strategic Relationship with Creative Artists Agency
Monday December 10, 6:30 am ET
Top Talent Agency to Represent the AVP in Entertainment Media Discussions


LOS ANGELES--(BUSINESS WIRE)--AVP, Inc. (OTCBB:AVPI), a lifestyle sports entertainment company focused on professional beach volleyball, today announced it has joined forces with world-class Creative Artists Agency (CAA) for representation in entertainment media, including television, film and new/alternative media.
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CAA will search out additional broadcast opportunities for AVP Tours and other AVP events. In addition to representing some of the top luminaries in television and movies, CAA’s sports division represents more than 350 of the world’s best athletes in team sports such as baseball, basketball, football, hockey and soccer, in addition to icons in individual sports, on-air broadcasters, coaches and other sports personalities. Derek Jeter, Peyton Manning, LaDainian Tomlinson, LeBron James and Tony Romo are represented by the firm, among others.

“As we expand our tour operations and explore additional growth initiatives, we are confident that CAA’s extensive experience in entertainment and sports will add tremendous value to our media platform,” said Leonard Amato, CEO and AVP Crocs Tour commissioner. “We look forward to introducing the entertainment value of professional beach volleyball to the masses in conjunction with its value in the sporting world.”