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Debut Broadcasting Takes TV Guide Brand to Radio
NASHVILLE, Tenn., Dec. 17 /PRNewswire-FirstCall/ -- Debut Broadcasting Corporation, Inc. (Nasdaq: DBTB) today announced an agreement with TV Guide Network, owned by News Corp (Nasdaq: NWS:US), and former American Idol finalist Kimberly Caldwell to create a daily entertainment report to be distributed to radio stations by the company's radio syndication unit, Impact Radio Networks.
Caldwell, who also hosts Reality Chat and American Idol pre-show for TV Guide Network, will host the radio show from Los Angeles. A licensing agreement with TV Guide Network will extend the brand to radio. The show will be primarily original reporting with a limited amount of re-purposed content from TV Guide Network. Impact Radio Networks will produce and distribute the content, which begins airing late December.
"This agreement is quite unique. We believe it to be the only radio content being produced under the TV Guide Network brand - one of the most credible brands in entertainment; certainly one of the most recognizable. We're very excited to be working with them, and to expanding our long-standing relationship with Kimberly Caldwell," said Steven Ludwig, CEO of Debut Broadcasting. "The combination of Kimberly's vibrant personality and the brand awareness of TV Guide Network makes this a strong growth opportunity for us in 2008 and beyond." Continued Ludwig, "We're delighted to be leading this pioneering effort to bring TV Guide Network's major branded content to the radio."
About Debut Broadcasting Corporation, Inc.
Debut Broadcasting Corporation, Inc. (NASDAQ:DBTB.OB) is a Radio broadcasting company that creates unique synergies between syndicated programming and station ownership. The Company's nine-year old radio syndication company, Impact Radio networks (www.ImpactRadioNetworks.com) distributes programming and services to over 1,000 radio station affiliates in the United States and Canada, reaching over 40 million listeners nationwide each week. Debut Broadcasting is a newly public company trading under the ticker symbol DBTB.OB. For more information about the company please visit www.debutbroadcasting.com or e-mail ir@debutbroadcasting.com.
About TV Guide Network
Gemstar-TV Guide International, Inc. (Nasdaq: GMST) is a leading global media, entertainment, and technology company that develops, licenses, markets and distributes products and services that maximize the video guidance and entertainment experience for consumers. The Company's businesses include: television, publishing, and new media properties; interactive program guide services and products; and intellectual property licensing.
Forward-Looking Statements
This press release may be deemed to contain forward-looking information. Any forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements, including statements as to industry trends, future economic performance, anticipated profitability, anticipated revenues and expenses, and products or service line growth, may be significantly and materially impacted by certain risks and uncertainties, including, but not limited to, failure to meet operating objectives or to execute the operating plan, competition, and other economic factors. Additional risks and uncertainties are described in the Company's public filings with the Securities and Exchange Commission.
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