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Tuesday, 01/22/2002 10:35:45 AM

Tuesday, January 22, 2002 10:35:45 AM

Post# of 93822
Emblaze Systems And Samsung Networks Complete Successful MPEG4 Compliance Interoperability Tests
NEW YORK, NY--(INTERNET WIRE)--Jan 21, 2002 -- Emblaze Systems (LSE:BLZ - news), a developer of carrier-class, scalable solutions that facilitate the deployment of complete commercial multimedia services over any wireless network, today announced the successful conclusion of an MPEG4 compliance interoperability trial with Samsung Networks, a leading company developing networks and terminals.

The Emblaze technology is standard-based and, as such, interoperable with any 3GPP compliant device or infrastructure. Members of the 3GPP standards committee include, amongst others, Motorola, Nokia, Ericsson, and Samsung. Emblaze was recently named as the most interoperable MPEG4 standard compliant solution in recent interoperability tests in Zurich. Also, as Chairman of the packet switched streaming activity group of the IMTC, Emblaze is fully committed to interoperability and to driving the standards in this market. The success of this trial reaffirms the Emblaze strategy of ensuring maximal interoperability and signifies a major step for both Emblaze and Samsung.

The trial was conducted in order to determine interoperability of the Emblaze wireless media platform with Samsung CDMA2000 1X network to enable Samsung to transmit multimedia content. The content was provided by Emblaze and the devices used were PC, Compaq iPAQ and Samsung SPH X2000.

According to Eli Reifman, CEO Emblaze Systems "Wireless multimedia services are just around the corner. The key carriers and handset manufacturers have already decided to launch MMS services and color handsets during 2002 and 2003. All this enormous investment in global infrastructure deployment will be useless if all servers and platforms are unique and proprietary. Each company has its own interpretation to MPEG4 and Emblaze is part of the multi-national force driving standards and interoperability so the entire globe will be ubiquitous in formats and service. Samsung, of course, is one of the leaders in the cellular market both on the handset as well as the infrastructure side. We are happy to enhance our already fruitful relationship with them to the carrier class equipment side."

About Emblaze Systems

Founded in 1994, Emblaze is listed on the London Stock Exchange (BLZ) with corporate headquarters in Israel, US headquarters in New York, and representative offices worldwide including Los Angeles, London, Seoul and Tokyo.

Emblaze Systems (formerly GEO Interactive Media) develops commercial mobile multimedia solutions for wireless carriers, ISPs, content providers and handset manufacturers. With a product line ranging from wireless media platforms to MPEG-4 video ASIC semiconductors, Emblaze offers carrier-class, scalable solutions that facilitate the deployment and implementation of complete commercial media services over any wireless network.

The Emblaze platform encompasses live and on-demand encoders, powerful streaming servers, content and asset management, system integration, billing interfaces and a wide range of media applications.

For more information, please visit: www.emblaze.com

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in digital convergence technology, semiconductors, and the consumer electronics industry. The company is the world's largest producer of CDMA mobile phones, memory chips, TFT-LCDs, and monitors and the fifth-largest manufacturer of mobile phones.

Samsung plays an important role in telecommunications providing a wide variety of products and services, developing and manufacturing infrastructure systems for wireless and fixed networks as well as CDMA, GSM and TDMA handsets. It also provides optical fibers and access networks that would be the core of the Information Super Highway.

Samsung Electronics employs approximately 66,000 people in 46 countries. The company consists of four main business units; Information & Communications, Digital Media, Semiconductor, and Home Appliance Businesses. For more information, please visit the web site, www.samsungelectronics.com



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