Qualcomm Inc (QCOM)

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3G Horse Racing
5th March , 2004


ASIA : Catering to the needs of horse racing lovers, 3 Hong Kong announced the best-value horse racing package in town with a HK$28 monthly plan including 100 free horse racing video content for streaming and downloading horse racing video clips provided by i-CABLE’s “iHorse” Portal.

Users can also access a rich array of racing information and tips from renowned horse commentators in the “iHorse” Portal. In addition, 3 has extended its network coverage to cover the two racecourses in Hong Kong. Customers can use their mobile phones to view horse racing video clips and information, enjoy video mobile communications, make video calls and bet anywhere inside and outside the racecourses at will, enabling them to closely follow every race and make the best betting decision.

Inset above shows : Mrs Agnes Nardi, Managing Director of 3 Hong Kong, and Mr Benjamin Tong (2nd left), i-CABLE’s Executive Director of Multimedia Services, announced 3 Hong Kong’s special $28 horse racing package for viewing rich horse racing video contents provided by i-CABLE’s “iHorse” Portal. During the event, 3 video mobile phones were presented to Mr Kelvin Lau and Mr Ken Wong, well-known horseracing commentators.

“As one of our most important content providers, i-CABLE has been providing our customers with comprehensive news reports, traffic updates and sports information,” said Mrs Agnes Nardi, Managing Director of 3 HK. “We are very glad that combining our new best-value horse racing package and the rich horse racing video content and information provided by i-CABLE’s “iHorse” Portal, our 3 users can watch the videos of each race at will on their video mobile phones. Coupled with the complete network coverage of 3 at the two racecourses, we are turning horse racing into an enjoyment anytime, anywhere, adding to the excitement of local horse racing.”

Mr Benjamin Tong, i-CABLE’s Executive Director of Multimedia Services, said “i-CABLE is very glad to partner with 3 to provide multimedia content to 3 customers. Leveraging on the programmes of our pay TV service, i-CABLE is the pioneer of Hong Kong in the production and transmission of digital multimedia content by using state-of-the-art video streaming technology. The rich content of i-CABLE, integrate with the mobile technology of 3, enable 3 customers to enjoy the best of both worlds.”

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3 users now can enjoy the best-value horse racing package in town with a HK$28 monthly plan including 100 free horse racing video content for streaming and downloading horse racing video clips provided by i-CABLE’s “iHorse” Portal. After the completion of each race, customers can use their video mobile phone to enter the “iHorse” Portal to watch the video clip of the race. They can also gain access to the most updated racing information, including the odds (Win, Place, Quinella and Quinella Place), results and dividends of all races, as well as the details of racing tracks, courses and distances. In addition, inspiring tips and recommended combinations from a panel of top-grade horse commentators are available.

As the Hong Kong Jockey Club has already lifted the limitations on mobile phone usage at racecourses, 3 customers can now enjoy a full suite of mobile communication services anywhere inside and outside the racecourses, including horse racing video viewing, video calling, checking out the latest racing information and betting with their video mobile phones. For Orange customers, they can also enjoy seamless mobile communication services inside and outside the racecourses.

http://www.3g.co.uk/PR/March2004/6734.htm