People like Buffet, Lampert, Pabrai, etc have done just fine cost averaging down on good companies. Buy low and sell high. If you don't think this company is solid over the next three to five years, then you trade it or better yet dont buy at all. When the "buy high, sell higher" guys start buying on the next PR pushing the price up, I'll already be making money. When this company is traded on the AMEX at a 20 PE three years from now, many will wish they had stuck it out now.
Its not like this is one of those pre-revenue OTCBB companies. This is a solidly growing, established company in a growth industry selling at a deep value price. Doesn't get better than that.