Endeavor Acquisition/ American Apparel (EDA)

[lumpy9200]

All of the garments we buy from AA wholesale have their tag sewn in. I have found that many of the retailers who buy from us are thrilled to have the AA tag in there. The name brand recognition is clearly very strong. With that said, I've never inquired if they offer a private label program (many blanks suppliers do).

We do a fair amount of work for Disney. My understanding is that upon receipt of the goods from us, their screen printer (we only do the tie-dyeing for Disney) cuts out the AA tag and sews a Disney tag right onto the "neck tape". The garment we dye for them has been the 4305, women's baby doll-t. I'm pretty sure this was the original garment offered by AA.

FWIW, Dov Charney obviously built a tremendous business with American Apparel, but his reputation in the industry is shaky (at best). Having an experienced team with EDA...or now APP..running the show, I think we'll see tremendous success with American Apparel and our investment here.

Best regards,
Geoff